A job
description can be the tipping point to having a successful smallbusiness. Too often,the self-employed
business owner becomes immersed in performing the business and really doesn’t
know what his employees are doing and how they are doing it.
This is a
recipe for disaster or a near disaster as one of my personal business coaching
clients discovered. He had a small
company of four employees and was ready to add a fifth. When I first started collaborating with him I
asked him for a job description for each employee as well as himself.
As with
most business owners he balked at having to create them. His response was, “We’re doing great. Everyone knows what they are doing.” I replied that “Yes, everyone knows what they
are doing. But do you know what they are
doing and are they doing it right?”
Job Description—What Are You Doing?
For those
of you who have taken online training, business training or business courses
you understand the importance of a job description. A job description not only defines a job but
how the job is being done. A job
description brings accountability to measure performance.
This last
part, measuring performance is critical.
Without accurate measurements, most businesses will ultimately drift
into failure. Running a small business
is part art or feel and part logic, the thinking.
When my
client said his people knew what they were doing he was correct in one
sense. They did know what they were
doing. The first question was whether or
not what they were doing was positioning the company to grow. Were they doing things the right way?
It turned
out much to his surprise and disgust, they certainly did know what they were
doing. The problem was that much of it
was related to making their positions as easy as possible and they were
actually detracting from the performance of the company.
Job Description—Know What You And Your Employees Are
Doing
Without a
job description it is hard to have any meaningful accountability. Why?
The job becomes whatever and however the employee chooses to define
it. And, that definition can change to
suit the circumstances.
The
scattered self-employed business owner is focused on everything at once which
means that much gets overlooked. And,
when it comes to trusting employees without a job description you are writing
the formula for failure. Failure and
ignorance go hand in hand.
Job
Description To The Rescue
After
discovering a multitude of problems because each employee had no job
description this self-employed business owner embraced the process. Within two weeks each employee and himself
had a job description. Yes, there was
some resentment with some of the employees and ultimately two of them were let
go.
But, the
result was everyone knew their responsibilities, a chain of command was
established freeing up the self-employed business owner's time. Each job description brought accountability
and improved performance. Also, a
definitive work flow was established.
Things calmed down.
And, where
this business had been stuck for two years it was able to grow significantly
with a solid foundation in place. The
key as this owner found out is not to hire the best people. The key is to have the best process. When you have the best process you will
increase the odds of having people do their best.
And, the
center of the best process is to have a written job description for each
employee. It created standards. Without a job description in place for each
team member it is not possible to have a vibrant and long-term team.
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